Market Research Services

B&G Nivaria Consulting has been providing market research services in Tenerife and generally within the Canary Islands, for over ten years.

Among its regular customers there are some of the most important business groups in the islands of Tenerife and Gran Canaria, within the food and beverage industry, financial industry, transport and communication, business associations, advertising…

The services provided by the company include both quantitative and qualitative research.

Among the first we would emphasize in Call Centre based telephone surveys, with automatic dialing service call and record of all interviews.

We also conduct face to face surveys both Hall test and Home Test and we report both in English and Spanish on request.

As for qualitative studies, we highlight the performance of  Focus Groups held in Tenerife and the rest of the Canary Islands, within Resident and Tourist targets in both Gesell chambers or  adjoining rooms connected with a closed TV circuit, depending on availability.

In addition, in-depth interviews and Mystery shopping are prominent in the portfolio of this Research Institute.

Over recent years, we have developed all kinds of market research surveys, comprehending from Brand Trackers, Image and Positioning Surveys, Concept Tests, Products Tests, Mystery shoppers, IRI and NIELSEN on Trade and Off Trade Analysis, Customer Satisfaction Surveys and more.

The multidisciplinary nature of the office gives our analysis both a more holistic and practical view which is very much appreciated by our customers, designing and performing committed and useful studies, what is part of our business philosophy, in order to help to generate more accurate and successful marketing plans and business decisions in general. We are happy to say that we produce advice that "you can touch".